In my previous post, I discussed ten useful resources for Marketers to conduct digital marketing research. I will be continuing the research theme in this post, where I will be reviewing Spark Toro, a platform developed by a market intelligence company co-founded by Rand Fishkin and Casey Hendry. Those of you in the SEO world […]
If you are selling your product or service into international markets, you need to be equipped with consumer, technology and market insights to ensure your campaigns reach your target audience. In this post, I will discuss five ideas that will help you achieve laser-focused digital marketing and deliver ROI for your campaigns. Let’s get started. […]
Covid-19 has brought profound change to the world as we know it. Alongside the awful human suffering, businesses have incurred significant loss of revenue due to the closure of retail stores. While most fashion retailers have continued to trade during the Covid-19 pandemic via their digital sales channels, Primark is an exception. Primark has no […]
The research phase of a digital marketing strategy is vital to ensure your campaigns reach the right audience, at the right time and deliver a return on investment. It is at this stage that you find out key information about your target audience and market such as demographics, social and economic information, browser habits and […]
Digital marketing is ever evolving. To keep your digital marketing skills sharpened, I have compiled this list of free digital marketing resources that contain the very latest digital marketing tools, techniques and trends. I hope you find this list useful. Enjoy!